EMPLOYEE LEAD BONUS PROGRAM

Cold Sales Lead:

A cold sales lead refers to a potential customer who has had no prior interaction or minimal exposure to Retail Systems Inc. (RSI). These leads often require more effort to engage, as they may not yet be familiar with our products or services. Cold leads typically come from external sources such as purchased lists, cold calls, or outreach to businesses without an existing connection to RSI.

Examples:

•A business you drive by that could benefit from our POS systems.

•A restaurant you visit that may not be aware of our services.

•A referral from someone outside of your professional network.

Warm Sales Lead:

A warm sales lead is a potential customer who has already shown some level of interest or engagement with RSI. They may have interacted with our marketing materials, visited our website, or been referred to us by a trusted source. Warm leads typically have a higher conversion potential as they are already somewhat familiar with what we offer.

Examples:

•A business owner who asked you about our services.

•A contact who was referred by an existing client.

•Someone who engaged with our social media or marketing campaigns.